When John and Walker made the break from big-bank financial planning to start their own fiduciary partnership, they called Graphic Moxie to brand and design their new company’s complete visual identity. Starting with a name and tagline, GMX developed a distinct corporate image that conveys strength and dedication, is easy to remember and has a contemporary, boutique appeal. The new TFP brand standards were used to create signage, print collateral and a fully developed website. www.tiliapartners.com